COVID-19 Changed B2B Buyer Habits for Good: Are You Ready?

COVID-19 Changed B2B Buyer Habits for Good: Are You Ready?

If the trending “consumerization” of B2B buying wasn’t broadly recognized pre-COVID 19, it certainly can’t be missed now: People want to buy at work the way they do at home. B2B buyers were placing more and more orders digitally instead of face-to-face long before...