B2B Needs Digital Commerce:  SABX Makes it Happen

We empower businesses with the digital tools they need to operate virtually.


We’re Virtualizing B2B Commerce

SABX is the market’s first digital “Seller and Buyer Xchange,” a lightweight platform that allows any size company to easily and affordably bring their existing manual B2B sales processes online. With SABX, you, your suppliers and customers log into one platform to seamlessly manage and track B2B orders, communication and payment, from any device.

Our Story

Nick Karapetian and John Zupo founded SABX :: Seller and Buyer Xchange to simplify B2B selling and buying processes.

Nick Karapetian

Co-Founder and Chairman

John Zupo

Co-Founder and CEO

The idea for SABX began when the two first met at a business dinner in New York City. They quickly  discovered their shared experience as CPG industry veterans–and their shared frustration over the manual weight and noise that slowed down their teams. They talked for hours about their companies, about technology solutions they had implemented to automate pieces of their operation, each complex, and most falling short.

They challenged themselves right from the beginning to design a solution that would support the unique dynamics of B2B. Most importantly, they wanted to ensure that the end result would faciltate and empower their customers to do business in a completely digital environment.

The result is SABX :: Seller and Buyer Xchange, an affordable B2B SaaS platform that directly connects sellers to their buyers, and gives them the intuitive digital tools they need to work simply, virtually, in a way that supports their existing business strategy.

Core Values

We’re up to big things at SABX.

We know achieving big things starts with having a shared commitment to deeply held core values. These are the core values that describe who we are—and guide everything we do.

We’re Curious.

We ask questions, seek the best answers, participate and create. We challenge ourselves and each other to think differently and dig deeper through the power of curiosity. We look forward to what’s next, applying our knowledge in new ways to keep creating the best solutions for our company and our customers.

We’re Passionate.

We love what we do, and we have fun doing it. We’re a diverse team of problem solvers, passionate about business, customer success and personal and professional growth. We’re consistently open, honest and genuine, and we use our drive and commitment to motivate, engage and inspire those around us.

We’re Accountable.

We have a bias for action. When we see something that needs to be done, we take ownership and get it done. We take the initiative to make things better, no matter what.
We have the humility to own mistakes and embrace them as an opportunity to learn and improve.

We’re Empowered.

We’re trusted business athletes who have the freedom to use our strengths, smarts and talents to solve problems and generate results. At every level of the organization, we’re transparent and behave with integrity. We have access to the information and the tools to make good decisions as individuals and as a team.

We’re Family.

We’re inclusive. We stand for each other and value our teammates just as we are. We celebrate success and look for reasons to praise, not criticize. We communicate openly and respect each other’s diversity. When we face inevitable challenges, we work through them constructively, always seeking to better understand the needs of our customers and our teammates.

We're here to simplify


SABX, Inc.
1389 Center Drive, Suite 200
Park City, Utah 84098