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We’re SABX

We help companies bring B2B sales processes online and unlock growth. Super Easy. Surprisingly Affordable.

B2B Needs Digital Commerce: SABX Makes it Happen

SABX is the market’s first digital “Seller and Buyer Xchange,” a lightweight B2B platform that directly connects sellers and buyers. With SABX, you, your suppliers and customers log into one platform to seamlessly manage and track B2B orders, communication and payment, from any device.

Our Values

We know achieving big things starts with having a shared commitment to deeply held core values. These are the values that describe who we are — and guide everything we do.

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We’re
Curious

r

We’re
Passionate

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We’re
Accountable

We’re
Empowered

We’re
Family

u

We’re
Curious

We ask questions, seek the best answers, participate and create. We challenge ourselves and each other to think differently and dig deeper through the power of curiosity. We look forward to what’s next, applying our knowledge in new ways to keep creating the best solutions for our company and our customers.

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We’re
Passionate

We love what we do, and we have fun doing it. We’re a diverse team of problem solvers, passionate about business, customer success and personal and professional growth. We’re consistently open, honest and genuine, and we use our drive and commitment to motivate, engage and inspire those around us.

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We’re
Accountable

We have a bias for action. When we see something that needs to be done, we take ownership and get it done. We take the initiative to make things better, no matter what.
We have the humility to own mistakes and embrace them as an opportunity to learn and improve.

We’re
Empowered

We’re trusted business athletes who have the freedom to use our strengths, smarts and talents to solve problems and generate results. At every level of the organization, we’re transparent and behave with integrity. We have access to the information and the tools to make good decisions as individuals and as a team.

We’re
Family

We’re inclusive. We stand for each other and value our teammates just as we are. We celebrate success and look for reasons to praise, not criticize. We communicate openly and respect each other’s diversity. When we face inevitable challenges, we work through them constructively, always seeking to better understand the needs of our customers and our teammates.

Why We Built SABX

Nick Karapetian and John Zupo created SABX to simplify B2B selling and buying.

As CPG industry veterans, they experienced years of frustration over sluggish order management processes. They implemented technology solutions to automate pieces of their operation, each complex, and most falling short.

They decided to create a B2B-first solution that would make it easy and affordable for any size company to sell and buy in a digital environment: with no data entry, no manual order reconciliation, and no errors, so teams would be able to spend more time managing and growing their businesses.

The result is SABX :: Seller and Buyer Xchange, an affordable B2B SaaS platform that directly connects sellers to their buyers, and gives them the intuitive digital tools they need to work simply, virtually, in a way that supports their existing business strategy.

Meet Our Team

Nick Karapetian

Co-Founder and Chairman

John Zupo

Co-Founder
and CEO

Diego Avanzato

VP, Sales and Customer Care

Shawn Schultz

VP, Product and Engineering

Tracey Slauer

Director, Marketing and Communications

Meet Our Customers

Want to know how SABX can help your business?